Mortgage Brokers Marketing Tips: 3 Steps to Realtor Referrals

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Mortgage Brokers Marketing Tips: 3 Steps to Realtor Referrals Posted By : Loan Officer Marketing Lab.

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1..When you first start working with clients – even before you sign the agreement – set an expectation for referrals. Explain that you get the majority of your clients from referrals and that as part of working with you, you expect that once they see what a great job you do, they will refer at least two other people to you. Explain that this allows you to spend more time caring for and serving your clients rather than spending the bulk of your resources prospecting for clients through advertising and direct mail, as most agents do.

2..make it easy for clients to refer business to you. Let clients know who your ideal prospects are, the best ways they can refer business to you, and what you’ll do when they give you a referral, such as how you’ll contact the person, what you’ll say, and how you’ll follow up.

3..Finally, be sure to keep your referral sources up-to-date on the referrals they do give you. Let them know the status of the person they referred – did they become one of your clients? If so, how is that working out? Let them know you appreciate the referrals and consider rewarding them with a token of your appreciation.